Instagram Myths Busted – Do #Hashtags Matter?

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All right friends, it’s myth-slaying time.

Hashtags are not evil, but they also will not magically get your post to go viral.

The hashtag theories are WILDDDD right now. I’ve seen too many toxic myths about hashtags, ones that all beginners must break away from in order to actually grow on instagram. Because with anything you do, your mindset is what will set you up for success. 

Here’s the thing about hashtags – they’re not some magical spell that’ll instantly make your post go viral. BUT they’re also not going to tank a good post.

Time to get straight with Hashtags!

Hashtag Myth #1: Hashtags will skyrocket your growth on Instagram

This is sooo not true. In fact, it burns me up every time I hear it. 

Sure, they’re handy little tools, like signposts guiding folks to your content in the vast Instagram universe. But, and it’s a big but, relying solely on hashtags without a solid content strategy just won’t work.

Think of hashtags as more of a Robin and less of a Batman. They organize your content, making it easier for people with similar interests to find you. But, for true Instagram success, you’ve got to bring your A-game beyond just slapping on a few hashtags. We’re talking killer content, genuine engagement, and a strategy that weaves it all together.

The truth:

While hashtags have their role, they’re not the golden ticket to viral stardom. 

It’s about the whole package – the stories you tell, the connections you make, and yes, the well-chosen hashtags that complement your journey. Trust me, this approach might not be flashy, but it’s the real deal in building a thriving Instagram presence. So, let’s not put all our hopes on hashtags alone; they’re just one piece of the puzzle.

Hashtag Myth #2: Using hashtags are killing your reach

*insert biggest eye roll ever*

This one was brought up by the people that bought an MRR course and are calling themselves “Digital Marketers”.  A few of them found that their content did great without hashtags and so decided that it’s the hashtags fault.

However, there is literally 0 evidence for this.

Instagram still categorizes content by hashtags, people still rank on hashtags, and users still search by hashtags.

People see someone having big success and immediately take what they say as truth, but most of these people only saw success themselves and have no student proof.

The truth:

Hashtags remain a great way for people to search topics and for information to be spread. In all of the updates in 2023, hashtags are still a part of the foundations of instagram. 

Hashtags are timeless connectors, the language that speaks to the platform’s content organization.

Hashtag Myth #3: Using too many hashtags can get you shadowbanned

I can totally understand why someone would believe this, especially if your content isn’t being engaged with.

I’ve been there myself, and I can tell you that you’re not shadow banned, your content just sucks.

It can be tempting to blame your lack of results on “using too many hashtags” or “Instagram shadowbanned me” – because then it’s not our fault. 

I’m telling you, it’s your content that needs reworking, not your hashtag strategy.

The truth:

I completely empathize with the frustration that arises when your content isn’t gaining the traction you envisioned. I’ve been in those shoes, staring at posts that seemed to disappear into the Instagram abyss. 

But here’s the honest truth: it’s easy to fall into the trap of thinking you’ve been shadowbanned, especially when engagement is lacking. However, let me pull back the curtain and share a perspective born from personal experience – it’s not a shadow ban; it’s a content challenge.

Now, it’s entirely human to seek external reasons for the struggle – maybe you’ve heard the whispers of using “too many hashtags” or the looming specter of an Instagram shadowban. It’s a comforting narrative; it shifts the blame away from our creative efforts. But, let me be the friend who tells it straight – it’s not the hashtags, and it’s certainly not a shadowban. The real culprit is the content itself.

The core issue isn’t how many hashtags you use; it’s the essence of what you’re putting out into the Instagram universe. Your content is the heartbeat of your presence, and if it’s not resonating, hashtags are merely bystanders.

So, rather than pointing fingers at external factors, take a brave look at what you’re presenting to the world. It’s not about quantity but quality. It’s not about outsmarting algorithms but about creating content that stops the scroll and sparks engagement. Trust me, when you shift the focus from blaming external forces to refining your content strategy, that’s when the real magic happens. It’s not about escaping a supposed shadow; it’s about stepping into the spotlight with content that demands attention and connection.

Why is it misleading to believe these 3 myths?

Believing in these myths can put your focus in the wrong place. If you spend too much time worrying about hashtags or other hacks, you’re missing the most important thing about instagram – connection.

And I absolutely know you have everything it takes to grow your instagram. You just need the right guidance to succeed. Otherwise, you risk wasting loads of time and money on something that is not helping your business to grow.

Whatever you do, don’t give up! 

I’ve seen hundreds of clients and students achieve massive success on Instagram. There’s nothing mysterious or special about them. 

They did it by learning the Instagram Springboard and putting in the work. I created this FREE IG Growth Roadmap to help you grow your Instagram. Click here to download The Instagram Growth Roadmap

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