If you feel like you’re doing everything right on Instagram…
Posting consistently
Showing up
Trying your best
…and nothing is working?
I need you to hear this:
👉 Your strategy probably isn’t bad.
👉 It’s just misaligned.
And that is fixable.
This episode is basically what I do with my 1:1 clients—we diagnose what’s not working, find the bottleneck, and fix it.
So let’s do that together.
First—What “Broken” Actually Means
Before we spiral for a second 😅
“Broken” does NOT mean:
- You need a new account
- You’re bad at Instagram
- It’s not going to work for you
It simply means:
👉 Something in your strategy isn’t working together
Instagram works REALLY well for business…
but only when the pieces connect.
The Biggest Signs Your Strategy Is Broken
Let’s find your bottleneck 👇
1. You’re Posting Consistently… But Not Growing
You’re doing the work.
But your followers?
Flatline.
This usually means:
- you’re not posting growth content
- your content isn’t shareable
- you’re not reaching new people
Fix:
Add 1–2 growth posts per week
Focus on:
- strong hooks
- relatability
- shareable content
👉 Shares = reach = new people
2. You’re Getting Views… But No Engagement or Follows
This one we just talked about last episode 👀
But quick recap:
This usually means:
- your content is too broad
- you’re attracting the wrong audience
- there’s no reason to follow
Fix:
- get more specific
- reinforce your niche
- add follow CTAs
(And yes—go listen to episode 59 again 😏)
3. You Have Followers… But You’re Not Making Sales
THIS is the one people don’t want to talk about.
Because now it’s like:
“Okay I grew… so why am I not making money??”
Here’s why:
- you’re not posting sales content
- you’re not actually asking for the sale
- your offer isn’t clear
- OR you haven’t built enough trust yet
Fix:
👉 Add value + sales combo posts
👉 Focus on ONE main offer
👉 Show transformations
Example:
- client results
- before/after
- behind-the-scenes
And this part matters:
👉 Followers don’t automatically become buyers
You have to guide them there.
4. Your Content Feels Random
Be honest…
Are you just posting whatever pops into your head that day?
Because that’s not a strategy 😅
Fix:
Every post needs a purpose:
- growth (new people)
- value (build trust)
- connection (build relationship)
- sales (convert)
A simple weekly structure:
- 1–2 growth posts
- 1 connection post
- 1 value post
- 1 sales post
That’s it. That’s the system.
5. You Overthink Every Post
This one is sneaky.
You sit there like:
- “Is this good enough?”
- “What should I even post?”
- “Everyone else is saying this better…”
And then… you don’t post.
Why this happens:
👉 You don’t have a system
Fix:
- simplify
- repeat what works
- STOP scrolling for hours
(And yes… this is literally why Plug & Post exists lol)
6. You’re Only Posting Trends
Trends = growth
BUT…
Trends ≠ trust
If someone lands on your page and it’s:
- all trending audio
- all memes
- all jokes
They might follow for entertainment…
But they won’t buy.
Fix:
👉 Pair trends with expertise
Make every trend connect back to:
- what you do
- who you help
7. Your Content Has No Momentum
This one is HUGE.
If every post feels like:
- random
- disconnected
- starting from scratch
You’re not building anything.
Fix:
👉 Start creating series
- part 2
- deeper dives
- expanded ideas
Your content should feel connected—not isolated.
What a Working Strategy Actually Looks Like
Let’s simplify this:
A GOOD Instagram strategy does this:
- Attracts new people
- Builds trust
- Creates conversations
- Leads to sales
That’s the flow.
Not random posting.
Not guessing.
A flow.
Your Simple Reset Plan
If your strategy feels broken, do this:
- Pick ONE specific person
- Pick ONE problem you solve
- Create ONE post that:
- speaks directly to them
- solves that problem
- tells them what to do next
That’s it.
👉 Clarity fixes almost everything.
Recap
If your Instagram feels broken, it’s usually because:
- you’re posting but not growing
- you’re getting views but not followers
- you have followers but no sales
- your content is random
- you don’t have a system
But none of this is permanent.
It’s just misalignment.
Your Action Challenge
Look at your last week of content.
Ask yourself:
- Which post was for growth?
- Which built trust?
- Which led to action?
If you can’t answer that…
👉 That’s your problem.
And now you know how to fix it.
Resources:
- The Plug and Post membership: Instagram content ideas, picked by me (an IG strategist) every week so all you have to do is film and press post! ** Reels, carousel and story prompts – Join here!
• • Try Manychat: 1 month free HERE
