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I usually record these episodes about a week ahead of time. Not this one. I recorded this on a Monday because of everything that happened over the weekend, and honestly, there was so much misinformation flying around that it couldn’t wait until my normal schedule. So let’s break down what’s actually going on. What Is […]

Have you been scrolling Instagram and seeing reels like “Five weird things I do to grow my business,” or “Six unconventional rules that help me grow my business,” or “Odd things I do as a [blank] that actually work”? I’ve been seeing this exact format everywhere this entire summer. Every niche, every industry. And it’s

The Reel That Got 839K Views (And the One That Didn’t) I have to tell you about something that happened to one of my clients last week, because it perfectly explains what I want to get into today. She posts anywhere between seven and 14 posts a week. Two of them in particular are the

If you’ve been around here for any amount of time, you know exactly what kind of content makes me lose it a little. It’s the “change these 3 settings and go viral” reels. It’s the “follow me, unfollow me, like this, save this, follow me again” reels. It’s the stuff that promises you 10,000 followers

I know a lot of you have been waiting for this one. Last week I told you the sales gap you’re feeling isn’t necessarily a content problem, it’s a trust problem, and I promised I’d come back this week with real examples. If you haven’t listened to that episode yet, go back and start there

I polled my audience last week and asked what they wanted to hear about this week, and this was the clear winner. So let’s get into it. You’re posting good content. People are watching, maybe even commenting, so your engagement isn’t dead. That’s a great first step. But the sales just aren’t coming in, or

Okay, so we’re coming off the 4th of July weekend and I don’t know about you, but summer has been a lot for me lately. Friends in and out, back to back weekends, and it’s fantastic, but it makes it really hard to stay creative when your brain is somewhere else entirely. You know that

I cannot believe we’re on episode 73. Seventy three weeks of doing this podcast for you, and I still get so happy every time you DM me that you’ve been binging and implementing what you learn here. So today I want to tell you about a client who taught me something I think about constantly

If your engagement dropped this summer and you’re wondering what you did wrong… you didn’t do anything wrong. The Instagram summer dip happens every single year. Between May and September, people are out living their lives. Kids are home, vacations are happening, schedules fall apart in the best possible way. Engagement pulls back because life

I got three DMs in one week all about the same thing. Everyone was asking about Jessie Jean, her YAP launch, and whether they needed to drop everything and pivot to talking head reels immediately. And honestly, I get it. When someone grows from zero to 300,000 followers in just a few months and launches