Instagram just dropped two massive updates, and I’m breaking them down so you can start using them to your advantage without feeling overwhelmed.
The first? A brand new Reshare button that has huge potential to boost your reach. The second? A Location Sharing feature that sparked privacy concerns — but you probably don’t need to panic. Let’s get into what they are, how they work, and strategies to make the most of them.
Update #1: The New Repost Button
Instagram now has a dedicated Reshare button on posts and Reels — it looks like two arrows in a circle. When you tap it, you can share someone else’s content to your feed. Reshares live in a separate tab on your profile (right next to your Reels tab) and can be viewed by anyone.
The best part? You can add a short note when you reshare — a hot take, a personal insight, or something funny — making the content feel more like you. That note is what your followers will see in their feed, along with the original post.
Why this matters:
- Instagram is finally embracing the type of feed reshares we’ve seen on TikTok and X/Twitter.
- This means you can ride the momentum of trending posts, add your own perspective, and stay top of mind — even when you’re not creating from scratch.
- If people start resharing your posts, your content gets in front of their audience too, opening up new reach and visibility.
How to Create Content People Want to Repost
Reshares don’t happen by accident — they happen when your content makes someone think: “I need my audience to see this.” Here’s how to make that happen:
- Say What They’re Thinking – Share bold opinions or relatable truths that make others nod and think, “YES, exactly.”
- Trigger the ‘This is Me’ Reaction – Post about oddly specific, relatable scenarios that your audience will identify with instantly.
- Make Them Look Helpful – Post simple, quick-win tips or checklists that make the resharing person look like a pro.
- Use Humor & Emotion – Funny, heartwarming, or deeply relatable content is irresistible to reshare.
- Design for the Share – Keep captions tight, use bold hooks on carousel covers, and make sure your handle is visible on graphics.
Update #2: Location Sharing
Instagram also rolled out a new Map feature. Many users panicked, thinking their live location was being broadcast — but here’s the truth:
- The map shows posts and stories where you’ve tagged a location.
- Live location sharing is off by default and only turns on if you manually enable it for certain people (close friends, mutual followers, or a custom list).
- If you’ve tagged a coffee shop, city, or event in your content, that post may show up on the map for others exploring that area.
Why this matters for business:
- Local businesses and service providers can now get discovered more easily by tagging strategic locations.
- Users browsing the map for a city or neighborhood can stumble across your content and brand.
- This is especially valuable if you serve a local audience or want to attract people in a specific area.
Pro Tip for Safety:
If you’re posting about a specific spot you’re physically at, wait until you’ve left to tag it. Or tag a general area instead of your exact location.
Action Steps This Week
- Test the Reshare button – Find one post you love, reshare it with your own note, and see how your audience reacts.
- Audit Your Profile Settings – Check your location sharing settings under your map feature and set them to your comfort level.
- Experiment with Local Tags – If it makes sense for your brand, add a location tag to your next post or reel and watch for changes in reach.
Instagram is evolving fast, and features like these can be game changers for visibility if you know how to use them strategically. Keep experimenting, track what works, and lean into the tools that help you stay top of mind with your audience.
Resources:
- The Plug and Post Hub: Instagram content ideas, picked by me (an IG strategist) every week so all you have to do is film and press post! ** Reels, carousel and story prompts – Join here!
- Monetize your Instagram: Turn profile views into sales
- Viral Growth Playbook: How to post with Purpose by nailing Your Messaging
- FREE Trending Audios Sent to your inbox weekly – HERE
• • Follow me on instagram for ideas! @insta.amplified
